Get the latest news and advice straight from the EIC herself!


Ashley Jefferson has made her mark nationally as a determined and ingenious entrepreneur by forging a successful career across multiple fields, including fashion, journalism, and philanthropy. In 2019, she opened River City Publishing, inc, a young, powerhouse publishing company based in Richmond, VA. River City Magazine, the company’s flagship brand, is Richmond’s only full-color, glossy, lifestyle magazine that highlights the culture and society trends of Richmond, VA and is accompanied by the online platform, In 2020, In 2020, Ashley spearheaded the magazine’s rebranding efforts, giving birth to the new River City Style.

Ashley is also the owner and president of Very Ashley, a bridge-luxury women’s boutique that offers curated pieces for the office and the runway.

Other Brands